WHAT WE DO
Not Channel Management. A Growth System.
Most agencies sell channels. We build systems. The difference is not semantic — it is the reason integrated performance marketing outperforms siloed channel buying over time. Every service we offer is designed to connect to every other, because growth that compounds is growth that wins.
Our Services
Performance Media & Acquisition
We design, launch, and optimize paid acquisition programs across every major performance channel: Google, Bing, Meta, TikTok, LinkedIn, YouTube, programmatic display, CTV, AppLovin, Moloco, and DV360. Our standard is not campaign delivery — it is revenue accountability.
Conversion Funnel Infrastructure
Media investment is only as valuable as the funnel it flows into. Most brands drive paid traffic to a homepage, a generic app store listing, or a lead form that loses half the people who reach it. We build the infrastructure between attention and revenue: purpose-built landing pages, VSL funnels, advertorials, lead forms, booking flows, comparison microsites, app-install pathways, Calendly integrations, call tracking, and CRM handoffs.
Creative & Performance Content
AI can generate content at scale. It cannot generate the proof, specificity, and human authenticity that converts a skeptical prospect into a customer. Magnitude's creative approach is performance storytelling: UGC-style video, founder-led proof, customer testimonials, comparison hooks, myth-busting content, landing-page copy, and iterative ad creative tested for conversion.
Market Expansion & Multi-Location Growth
We have built repeatable expansion models for service businesses scaling across DMAs, states, and acquired-brand portfolios — with local paid media, local SEO, DMA-level campaign structures, and performance governance that gives leadership a consistent view of what is working, where, and why.
AI Search, SEO, GEO & AEO
Being visible in 2026 is not an SEO problem. It is a presence problem — across traditional search rankings, AI-generated answer surfaces (Google's AI Overviews, ChatGPT, Perplexity, Gemini), comparison ecosystems, review properties, and third-party citation networks. A brand can rank on page one for its target keywords and still be losing discovery share to AI answers that don't mention it.
Mobile App Growth & MMP Measurement
Our mobile UA practice covers the full acquisition ecosystem: Apple Search Ads (ASA), Google App Campaigns, Meta, TikTok, programmatic in-app, OEM pre-installs, and CPA/affiliate. We have run mobile growth programs across consumer apps, fintech, gaming, crypto, and lifestyle — with deep experience in categories where platform restrictions, trust signals, and compliance awareness are as important as creative performance.
Measurement, Attribution & Executive Reporting
Before we optimize anything, we build the measurement foundation: server-side tracking, unified dashboards (Looker, Skai), UTM architecture, CRM integration, offline conversion imports, call tracking (Invoca), and MMP connections. We connect ad spend to sales and revenue with greater accountability than attribution models dependent on limited tag-based solutions.
PERFORMANCE MEDIA & REVENUE ACQUISITION
Media Spend That Earns Its Place.
We design, launch, and optimize paid acquisition programs across every major performance channel: Google, Bing, Meta, TikTok, LinkedIn, YouTube, programmatic display, CTV, AppLovin, Moloco, and DV360. Our standard is not campaign delivery — it is revenue accountability.
We align every channel to the KPIs that actually matter to your business: booked appointments, funded accounts, qualified leads, app activations, subscriptions, or pipeline. Clients receive reporting tied to outcomes — not platform dashboards designed to make media look productive regardless of whether the business grew.
We have particular depth in high-CPC environments where CPCs of $16–$24+ in competitive categories make the difference between a profitable program and an expensive one. Surgical keyword strategy, conversion-optimized landing pages, and rigorous post-click measurement are not optional here — they are the work.
How AI fits in: We use AI-powered bidding and audience tools as accelerants, not as decision-makers. Platform algorithms optimize toward the signals you give them. We provide the right signals — revenue-quality data, offline conversions, CRM integration — so optimization runs toward outcomes your business actually values.
AI SEARCH VISIBILITY, SEO, GEO & AEO
Be the Answer, Not Just a Result.
Being visible in 2026 is not an SEO problem. It is a presence problem — across traditional search rankings, AI-generated answer surfaces (Google's AI Overviews, ChatGPT, Perplexity, Gemini), comparison ecosystems, review properties, and third-party citation networks. A brand can rank on page one for its target keywords and still be losing discovery share to AI answers that don't mention it.
We build authority ecosystems that influence how humans and AI systems recommend brands: traditional SEO, technical audits, link quality analysis, AI-answer optimization, FAQ architecture, topical authority, comparison content, and review capture.
In practice, we develop owned and third-party authority assets designed to capture research-stage demand and populate AI-answer surfaces — so when a prospect asks an AI system which brand to trust in your category, the answer includes you.
How AI fits in: We use AI tools to identify content gaps, analyze ranking signals, and model authority structures at scale. We do not use AI to generate content and call it a strategy — the content and structure that influences AI recommendation systems must be credible, accurate, and genuinely authoritative. We build it that way.
CONVERSION FUNNEL INFRASTRUCTURE
Close the Gap Between Traffic and Revenue.
Media investment is only as valuable as the funnel it flows into. Most brands drive paid traffic to a homepage, a generic app store listing, or a lead form that loses half the people who reach it. We build the infrastructure between attention and revenue: purpose-built landing pages, VSL funnels, advertorials, lead forms, booking flows, comparison microsites, app-install pathways, Calendly integrations, call tracking, and CRM handoffs.
This is one of Magnitude's strongest practical differentiators, because it requires understanding the full journey — from first impression to converted revenue — rather than handing off at the click.
How AI fits in: We use AI tools to analyze conversion data, identify drop-off points, and test copy and layout variations at speed. All test conclusions are reviewed by our team before implementation — because conversion optimization is a human judgment call, informed by data, not an automated loop.
MOBILE APP GROWTH & MMP MEASUREMENT
App Growth Measured Against the KPIs That Actually Matter.
Our mobile UA practice covers the full acquisition ecosystem: Apple Search Ads (ASA), Google App Campaigns, Meta, TikTok, programmatic in-app, OEM pre-installs, and CPA/affiliate. We have run mobile growth programs across consumer apps, fintech, gaming, crypto, and lifestyle — with deep experience in categories where platform restrictions, trust signals, and compliance awareness are as important as creative performance.
What separates our mobile practice is measurement depth: MMP integration (AppsFlyer, Adjust, Kochava), post-install event optimization, ROAS cohort analysis, Day 7 CPA/ROAS benchmarking, and first funded account tracking. We optimize toward customer quality — not install volume, not cheap CPI, not platform-reported conversions disconnected from your revenue system.
How AI fits in: We use AI-powered creative analysis to identify which ad formats and messages are driving quality users versus volume. Platform AI tools like AppLovin and Moloco's ML-driven bidding are used as execution levers, not strategic inputs — we set the optimization goals, monitor the signals, and intervene when platform behavior diverges from business goals.
CREATIVE & PERFORMANCE CONTENT
Trust Cannot Be Automated.
AI can generate content at scale. It cannot generate the proof, specificity, and human authenticity that converts a skeptical prospect into a customer. Magnitude's creative approach is performance storytelling: UGC-style video, founder-led proof, customer testimonials, comparison hooks, myth-busting content, landing-page copy, and iterative ad creative tested for conversion.
As platforms build AI-powered ad formats that surface contextual answers and product guidance inside the ad unit itself, the brands with credible, structured, feedable content will win. We build creative with that architecture in mind.
How AI fits in: We use AI tools to accelerate ideation, analyze creative performance patterns, and produce first drafts that our team edits, verifies, and elevates. No content leaves Magnitude with only AI authorship — every piece is reviewed for accuracy, brand alignment, and the kind of specific, credible proof that AI is not equipped to fabricate.
MEASUREMENT, ATTRIBUTION & EXECUTIVE REPORTING
A Single Source of Truth — or Nothing Else Works.
Before we optimize anything, we build the measurement foundation: server-side tracking, unified dashboards (Looker, Skai), UTM architecture, CRM integration, offline conversion imports, call tracking (Invoca), and MMP connections. We connect ad spend to sales and revenue with greater accountability than attribution models dependent on limited tag-based solutions.
In a multi-channel environment, attribution is strategic. Knowing which channel drove a conversion versus which drove the assist changes budget allocation. Most brands are getting this wrong — and the cost shows up as misallocated spend that nobody flags because the aggregate numbers look acceptable.
How AI fits in: AI tools accelerate anomaly detection and pattern recognition across large data sets. We use them to flag unexpected changes and surface signals faster. All analytical conclusions — particularly those that drive budget decisions — are reviewed and interpreted by our team. Automated reporting is a convenience. Business decisions require human judgment.
MARKET EXPANSION & MULTI-LOCATION GROWTH
Consistent Performance Across Every Market You Enter.
We have built repeatable expansion models for service businesses scaling across DMAs, states, and acquired-brand portfolios — with local paid media, local SEO, DMA-level campaign structures, and performance governance that gives leadership a consistent view of what is working, where, and why.
Our home services practice draws on experience with Otovo, Sunnova, EnergyAid, MRT HVAC, and ARS — brands operating in geographically complex markets where local consumer behavior, competitive density, and seasonal demand patterns vary significantly by DMA.
SOCIAL PARTNERSHIP ADVERTISING
Turn Brands Into Creators. Turn Audiences Into Growth.
Social advertising in 2026 has a trust problem. Consumers scroll past brand ads faster than ever — but they engage with content from sources they already follow and believe in. The answer is not better creative alone. It is better context.
Magnitude's Social Partnership Advertising practice is built on a model we know works: the social discovery approach pioneered by BuzzFeed, where content lives natively inside the feeds and brand environments that audiences already trust. We have taken that model and made it a structured, performance-driven service for brands ready to grow beyond their own audiences.
Here is how it works: two complementary brands form an advertising partnership. Each brand acts as a creator — producing or co-producing social content that promotes the other — and distributes that content to their own audience. The result is that each brand reaches a qualified, 1st party-verified audience they could not otherwise target through conventional paid social channels. No paid CPMs to cold audiences. No third-party data workarounds. Direct access to audiences that already have a trust relationship with a brand they know.
What makes this different from traditional co-marketing: Traditional co-marketing is a content exchange. Social Partnership Advertising is a performance acquisition channel. Every partnership is structured around targeting strategy, audience match quality, creative brief, conversion tracking, and measurable revenue outcomes — not just reach and impressions.
The 1st Party Audience Advantage In a post-cookie, privacy-first environment, 1st party audiences are the most valuable targeting asset in digital advertising. Most brands only have access to their own. Social Partnership Advertising gives you access to your partners' — lawfully, through consent-based content distribution, without the risk or cost of data brokering.
The Brand-as-Creator Model We help brands develop the creative posture, content strategy, and production approach needed to show up in a partner's feed as a trusted voice — not an ad unit. That requires understanding platform-native formats, audience tone, and the distinction between content that converts and content that interrupts. This is where Magnitude's creative and performance expertise connects directly to the partnership structure.
How AI fits in: We use AI tools to identify audience overlap signals, model partner compatibility, and analyze content performance at scale. Partnership selection and creative strategy remain human-led — because the judgment about which brands should trust each other with their audiences is not one we delegate to an algorithm.
